Investment attraction is a competitive business, particularly with a potential $30 billion in new petrochemical investment on the line in the Industrial Heartland. For 20 years Alberta’s Industrial Heartland Association (AIHA) has effectively navigated investment attraction and sector-specific marketing focused on downstream energy processing. AIHA’s ability to anticipate market changes, pivot activities and adjust its sails has contributed to securing more than $40 billion in existing capital and more than 40 companies in the Industrial Heartland. With a new government in Alberta and an appetite for attracting world-class, world-scale industrial projects to our region, AIHA is working to capitalize on emerging opportunities to influence policy, increase opportunity awareness, and generate market buzz amongst foreign investors. Learn more about what AIHA sees as tremendous potential for downstream energy processing investments in the Industrial Heartland.